Choosing the best Customer Experience Management Software is essential for automating and maximizing your business profile and increasing customer interaction. It is also necessary for your business to connect with the customer at every part of their journey and increase customer satisfaction.

Giving your customers a good customer experience can significantly benefit your business in generating leads and sales. It is essential to make your customers happy if you are willing to succeed in your industry.

In this guide, I reviewed and ranked the top 18 Best Customer Experience (CX) Platform Software of 2023, this guide will help you to choose the best Customer Experience CX Software for your business needs, and you can choose the best one for you.

Customer Experience CX Softwares help customers connect and understand the product, increasing the company’s sales and supporting a better customer experience.

Most customers don’t trust product advertising and, most of the time, get confused in purchasing the product; here comes the role of Customer Experience management software which helps enterprises make more sales and profit by understanding users’ problems. It helps in increasing the post-purchase experience.

Customer Experience CX Software is an AI-based digital platform that helps automate interaction between its customers and the company from the beginning of the conversation until it is resolved.

What is Customer Experience Management Software?

Different businesses widely use Customer Experience Management software and tools to improve their customer services in various platforms like Warehouse Management Systems, Digital Adoption Platforms, small to enterprise-level businesses, Marketing Companies, Digital service providers, and much more.

CX software helps companies improve customer interactions with the product and business. It helps to increase customers’ digital experience and allows companies to manage and improve their business. It helps in increasing sales by automating services.

Customer Experience Management Software can be very beneficial in increasing sales and generating more revenue for companies and businesses. This software is in high demand, and many companies have already developed good business results.

What Is The Best Customer Experience Management Software?

There are various (CX) Customer Experience Management Software available in the market, but if you are finding the best one, here is the list:

• Hubspot Service Hub
• Adobe Experience Manager
• Zendesk
• IBM Tealeaf
• SalesForce
• Satmetrix
• Clarabridge
• Freshworks
• SAS
• Qualtrics XM
• Keap
• ResponseTek
• Gemius
• Medallia
• Survey2Connect
• Podium
• ContentSquare
• Genesys Cloud

What is the best Customer Experience (CX) Software?

After reviewing many Customer Experience management software from numerous companies and testing every software, here are my top picks.

1. Hubspot Service Hub

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Hubspot is considered best for startups and small businesses. This CX software helps track and manage your customers’ activities in one place. It helps in scaling your business at higher ranges.

Hubspot gives you the best software to grow your business. It connects all customer data and information in a Customer Enterprise platform. It provides a great customer experience that helps improve your business.

Key Features:

Tickets – Categorize tickets based on customer problems, and help customers reach out to you about their issues.

Customer Feedback – Helps in collecting customer feedback and surveys. Surveys come in 3 forms NPS, CSAT, and CES.

Reports Dashboard – This Lets you monitor the queries, feedback, customer data, and tickets on a single dashboard.

Pros and Cons

Pricing

2. Adobe Experience Manager

Adobe Experience Manager is a great enterprise content management system used to manage and build websites, applications, content management systems, digital asset management, and marketing management.

It helps in the direction of customers’ digital experiences, which helps companies use that customer data to increase customer experience.

It is reported that companies reported a 3x return on investment within three years. Adobe experience manager makes managing and maintaining your assets and marketing content easy.

Key Features:

Content Management System – Deliver content easily and fast to the customers using an AI-powered management system that helps in customer interaction with the company.

Digital Asset Management – This Lets you manage, create, and deliver hundreds of assets efficiently with DAM and optimizes the personal experience for customers.

Digital Enrolment and Forms – Send personalized forms to millions of customers that customers can easily understand and fill, makes easy to interact with customers.

Cloud service – Get Adobe Experience Manager in the cloud with incredible performance and excellent service with advanced security.

Learning Manager – Helps develop employee skills to increase sales, engage more customers, and integrate learning into your brand’s website and apps.

Pros and Cons

Pricing

3. Zendesk

Zendesk is one of the best and most highly trusted CX software available. It helps you build a call centre, helpdesk, and live customer support chat software for better customer interaction.

Zendesk allows you to create good customer relationship management. It offers many features like predictive analytics, survey management, knowledge management, feedback management, and much more.

Zendesk provides an uptime guarantee for enterprise businesses, which includes compensation if the client’s website goes down.

Key Features:

Ticketing System – Gathers all customer requests from multiple sources into a single directory; this helps respond quickly to the customers.

Self-Service Portal – Helps customers find solutions to their problems independently. This software uses an intelligent knowledge base to help your customers through a self-service solution.

Analytics – One of the top features of zendesk that lets you view how customers use your products and website, which helps you determine how to improve the experience.

Help Desk – A help desk for the staff that helps you to solve your problems regarding resetting passwords, tracking issues in the software, and assistance regarding services.

Pros and Cons

Pricing

4. IBM Tealeaf

IBM Tealeaf is one of the most useful AI-based customer experience management software for companies at the current time. This software helps increase conversion rate and customer retention helps generate more revenue and improve customer satisfaction.

Its analytics feature enables you to track what your customer is doing on your website. This software tracks customer interaction with your products and website and identifies issues that your customers are facing.

This software benefits your business and helps you analyze your customer behaviour.

Key Features:

Event Manager – Create high-quality events to track your customer behaviour analytics, helping you to improve your business.

Customer Experience Tracking – Easily track customer experience and interaction with your websites and applications.

Session manager – View and manage specific sessions with your customers with ease.

Analytics – Monitor your website data, applications, customer experience, and conversions in a single place.

Pros and Cons

Pricing

5. Salesforce

Salesforce service is considered one of the best CRM software that helps users automate services and manage all services on one platform.

It allows companies and businesses to grow and scale on a higher level with its AI-based software platform, which engages customers from different channels. It also lets you manage payments and transactions.

It helps manage customer data and makes it easy to resolve customer queries. It comes with various customizations and features to help you build a great customer experience and provides quicker, more efficient, and better service.

It also integrates with LinkedIn sales navigator and more tools.

Key Features:

Contact Management – Easily manage and organize contacts, and know every customer on your contact list with the help of contact management.

Lead Management – Get more leads and sales by assigning leads to the right customers with the help of lead management.

Sales Automation – Automate your business to drive more sales with the help of automation and get easy clicks and leads.

Pros and Cons

Pricing

6. Satmetrix

Nice Satmetrix is an AI-based Customer experience automation software that helps businesses to monitor weak spots in the system and helps them to resolve the issues of customers. It helps boost customer satisfaction and interaction with the company and lets you analyze your website’s customer journey from start to end.

It lets you manage and resolve customer feedback in a short time and saves unnecessary money waste. Many big companies use satmetrix to improve their customer experience.

Key Features:

• Integration
• Self Service
• Customer Data Visualization
• Analytics

Pros & Cons

Pricing

7. Clarabridge

Clarabridge is a cloud-based CX software that lets you monitor and manage customer experience insights into your business from different data sources. It allows you to view the analytics of feedback and reviews from various websites and social media platforms. It lets you analyze business issues and improve them, which eventually helps in a good customer experience.

Key Features:

• Analytics
• Rating Management
• Review Management
• Survey management
• Chatbots
• Email Management
• Customer Insights

Pros & Cons

Pricing

8. Freshworks

Freshworks is an AI-based software that gives an overall view of your business and customers. It lets you manage and capture email and contacts. It allows you to monitor customer behaviour interactions and helps collect customer details. It enables you to analyze sales and leads and improve the customer journey and experience with its automation strategies.

Key Features:

• Sales Management
• Web Forms
• Profile Management
• Marketing Management
• Lead Generation
• Analytics

Pros & Cons

Pricing

9. SAS

SAS cx enables you to increase customer experience and engagement and improve your business efficiency. It lets you optimize customers for your business and enables you to deliver a better customer experience. It allows you to monitor real-time customer data and accelerate business sales. It lets you analyze the marketing journey of customers and optimize according to the data.

Key Features:

• Ad Management
• Integration
• Analytical Marketing
• Customer Journey Optimization
• Real-Time CX

Pros & Cons

Pricing

10. Qualtrics Customer XM

Qualtrics CustomerXM is a comprehensive software solution that allows companies to collect, analyze, and act on customer feedback. It offers various features, including survey creation, data visualization, and integration with other systems.

Many users praise the platform’s ease of use, flexibility, and ability to handle large amounts of data. The advanced analytics and reporting capabilities are also highly regarded.

Key Features:

• Survey Creation
• Data Visualization
• Advanced Anlytics
• Reporting Dashboards
• Integrations
• Collaborations
• Mobile Optimized Surveys

Pros & Cons

11. Keap

Keap customer experience management software helps businesses to automate their business to the full extent. It is one of the easy-to-use customer experienceManagement software used to track and manage customer interaction and get more sales and leads for the business.

It is easy-to-use, client-friendly software that helps companies to improve their customer journey.

Key Features:

• Activity Tracking
• Reminder System
• Appointment Management
• API
• Alerts

Pros & Cons

Pricing

12. ResponseTEK

ResponseTek customer experience tool and management software enable you to analyze and manage customer data. It helps manage customer feedback and queries and lets your respond to them through multiple platforms and social media.

It measures customer experience data from surveys and reviews across the internet and makes it easy to solve queries as soon as possible.

Key Features:

• Knowledge management
• Predictive Analytics
• Data Collection From Different Platforms
• Customer Experience Management
• Survey Management

Pros & Cons

Pricing

13. Gemius

Gemius enables you to monitor and analyze customer interaction with the business and help them to engage more with the product and service. It allows companies to improve their sales and automate their business. It is a well-known CX platform.

Key Features

• Traffic Monitoring
• Sampling Mechanism
• Report Management
• Data Collection

Pros & Cons

Pricing

14. Medallia

Medallia is an enterprise experience platform that works on an AI machine-learning engine. It gives you a comprehensive view of customer behaviour analytics and interactions and lets you analyze customer insights into your customer journey. It is a cloud-based customer experience management software that enables you to manage customer insights and improve customer experience.

It offers many features like analytics, case management, and feedback management and offers integrations with other platforms like Salesforce.

Key Features:

• Action Management
• Feedback Management
• Customer Experience Management
• Analytics
• API
• Integrations
• Customer Segmentation
• Surveys
• Customer Data Monitoring
• Goal Management

Pros & Cons

Pricing

15. Survey2Connect

Survey2connect is a cloud-based CX software that enables users to collect feedback, helps you improve your marketing strategies based on your customer experience and interactions, and lets you automate your work.

It helps increase brand experience and employee experience and helps you in digital research.

It offers features like branded surveys, predictive analytics, Omni channel collection, and many more.

Key Features:

• Omni Channel Data Collection
• Analytics
• Survey Management
• Customer Satisfaction
• Net Promoter Score
• Customer Effort Score
• VOC
• Integrations

Pros & Cons

Pricing

16. Podium

Podium enables users to reach out to customers and collect reviews. It helps businesses in customer relationship management and improves the customer journey. It offers many features like revive collection and live chat.

It helps businesses to connect with their targeted customers and allows them to generate more leads and increase sales with time.

Key Features:

• Email Management
• Sentiment Analysis
• Dashboard
• Feedback Management
• Lead Development
• Template Management
• Media Monitoring

Pros & Cons

Pricing

17. ContentSquare

Clicktale (Now ContenSquare) is a customer experience management software that offers predictive analytics and experience management to increase customer satisfaction. It lets you view customer insights and information that helps improve business and increases conversion rates.

It lets you keep track of your customer journeys until the end of the deal and helps you improve your business strategies accordingly. It offers many features like reporting, predictive analysis, poll management, etc.

Key Features:

• Customer Segmentation
• Survey Management
• Customer Data Collection
• Analysis
• Heatmaps
• Engagement Management

Pros & Cons

Pricing

18. Genesys Cloud

Genesys Cloud is an all-in-one contact centre software that connects customers with agents through email, phone call, and live chat. It offers a powerful customer interaction solution and increases customer satisfaction and experience.

It provides customer behaviour analytics and enables workforce engagement management. It offers chatbots to make your customer journey easy and without any issues.

Key Features:

• ChatBots
• VoiceBots
• Speech Enabled VR
• Customer Self Service
• Unified CX
• Artificial Intelligence
• API

Pros & Cons

Pricing

What is CX Configuration Automation?

Cx Configuration Automation is a configuration used to optimize customer experience management with the help of automation.

It helps increase ROI using automated configuration for customer experience. It helps in managing multiple tasks at once and automates activities.

What is Customer Experience Management Software?

Customer experience management software helps businesses understand customers and improve business strategies to fulfil customer needs.

This software is essential in improving customer experience and understanding customer need.

It helps in increasing sales and revenue and maintaining a good customer relationship. It also helps in improving customer retention and increasing customer engagement.

Here are some of the benefits of using customer experience management software:

Customer Satisfaction

By understanding customer needs, you can efficiently deliver the best service or product to your customers that they want and increase sales. It improves overall customer satisfaction and builds trust between the customer and the business.

Customer Feedback

You can easily collect customer feedback using the customer experience platform and solve customer queries as soon as possible. Customer experience management software can easily automate the feedback process and provide all information to the customers.

Customer Journey

Improve your customer journey by providing them with the best they want. Get customer insights at every point of your customer journey and use that data to improve your business. Provide a good customer experience at every point using customer experience platform software.

FAQS

Conclusion

This was my list of the Best Customer Experience Platform software. You can choose any software from the list according to your suitabilities and needs. All the software listed above is highly rated and vastly used by many companies with fantastic business results.

I suggest you go with Hubspot Service Hub if you are looking for the best option because it is highly trusted and provides premium features.

Choosing the best CX software is essential to increase sales and growing your business in 2023. Read the information carefully and choose the enterprise software that suits your company and industry.