It is no secret that online video is becoming increasingly popular. Many surveys have predicted that by 2024, internet video traffic will account for 81 percent of all consumer internet traffic. Marketers have taken note and are increasingly incorporating product videos into their marketing strategies. There are good reasons for this: product videos can be extremely engaging and effective at driving conversions. In this blog post, we’ll discuss the benefits of using product videos in your marketing strategy and provide tips on how to create successful videos.
How to create a product video for marketing?
You have a great product, and you want to create a video to market it online. But where do you start? The first step is to understand your audience. Who are you trying to reach with your video? What would they be interested in seeing? Once you know who your target audience is, you can start planning your video.
Decide what kind of story you want to tell, and what elements will be most important to include. It’s also important to keep your video short and to the point. Internet users have short attention spans, so make sure your video is under two minutes long.
Finally, don’t forget to include a call to action at the end of your video. Tell viewers what you want them to do after they’ve watched it, whether it’s visiting your website or making a purchase. By following these steps, you can create an effective product video that will help you reach your marketing goals.
5 Tips on How to Create Product Video
1. Context is King
As any marketer knows, creating an effective product video requires careful planning and execution. One of the most important considerations is context. That is, where and how will the video be watched? On a TV commercial? On a website? As part of a social media campaign? The answer to this question will help determine the overall approach to the video.
For example, a TV commercial will need to be concise and attention-grabbing, while a video for a website can be longer and more in-depth. Understanding the context in which the video will be viewed is essential for creating an effective product video.
2. Background is Important
Any marketer worth their salt knows that product videos are essential for driving conversions. After all, a well-crafted video can provide potential customers with a wealth of information about your product, from its features and benefits to its unique selling points. But while many marketers focus on the content of their product videos, the background is often overlooked.
However, the background of your video can actually have a big impact on how viewers perceive your product. For example, a busy or cluttered background can make your product seem low-quality or cluttered, while a beautiful natural setting can underscore the luxury of your product. The bottom line is that when it comes to creating product videos, the background matters. So before you hit record, be sure to choose a background that will help you create the right impression.
3. Edit it Well
No matter what type of product video you’re creating, editing is an important step in the process. Whether you’re splicing together footage of your product in action or piecing together a montage of customer testimonials, editing can help you create a more polished and professional final product. It’s also a great way to add intrigue and keep viewers engaged. With some careful planning and a little bit of creativity, you can use editing to turn your product video into a powerful marketing tool.
While it’s possible to create a compelling product video without any edits, the reality is that most videos benefit from at least some basic editing. If you are posting videos online then make sure that you have done something on it. At its simplest, editing can simply involve cutting out any dead space or errors in the footage. However, it can also be used to add visual interest or tell a story.
For example, you might use slow-motion footage or special effects to highlight key features of your product. Or, you might edit it for specifically one thing like reels using an easy video editor. No matter what your goals are, taking the time to edit your product video can help you create a more impactful and effective final piece.
4. Use Templates If You Can
While there’s no right or wrong answer to this question, there are some things to keep in mind if you’re considering using templates for your product videos. First, templates can help you save time and money by providing a starting point for your video that you can then customise to fit your specific needs.
However, it’s important to make sure that the template you choose is high quality and relevant to your product, or else you run the risk of coming across as cheap or amateurish.
Additionally, keep in mind that using a template doesn’t mean that your video has to be perfect – in fact, sometimes a little imperfection can add personality and charm. So if you’re thinking about using templates to create your product video, just make sure to do your research and choose an option that will work well for you.
5. Call To Action
Any product video for marketing should have a call to action. The call to action is part of the video where you tell the viewer what to do next. This could be something like visiting your website, subscribing to your YouTube channel, or following you on social media.
Without a call to action, your product video may be entertaining or informative, but it’s unlikely to generate leads or sales. So if you’re thinking about creating a product video for marketing purposes, make sure to include a strong call to action. Otherwise, all your hard work will go to waste.
Creating an engaging product video to market your wares doesn’t have to be daunting. By following the five tips we outlined above, you can create a high-quality product video that will capture your audience’s attention and leave them wanting more. And if you need help bringing your vision to life, our team of marketing experts are always here to lend a helping hand.